Speaking
Fintech speaker on organic growth and AI search
Daniel Schoester is a fintech speaker and the founder of Croton Content. Video-first SEO and AI search strategist for financial brands. He talks to fintech teams about the searches that sit closest to a signup, why one evergreen video reaches YouTube, Google and AI answers at once, and how owned assets bring acquisition cost down.
What Daniel speaks about at fintech events
Two talks, both built on client work. Either can be cut to a keynote or opened up into a workshop.
Bottom of the funnel first
Fintech marketers pour budget into top-of-funnel content and leave the bottom of the funnel thin. The searches people make right before they sign up land on a weak page or on nothing at all. This talk shows how to find those compact buyer-intent keywords, build one page or one video per buyer need, and report on signups and pipeline instead of sessions. Every example comes from client work.
What the room takes away
- How to pull compact buyer-intent keywords out of Search Console, which sees niche fintech searches that keyword tools never report.
- A rule for page structure: one page per buyer need, so the page answers the search rather than covering a theme.
- A reporting view that ties organic pages and videos to signups and pipeline, so the channel can be judged like any other.
Evergreen assets versus paid acquisition
Paid acquisition costs more every year, and most fintech teams answer that by spending more. This talk makes the case for owned assets. One evergreen video distributes to YouTube search, Google search and LLM answers at the same time. Paid then earns its place retargeting people the content already reached. Daniel walks through how a small portfolio compounds, and what changes when AI search answers the question before anyone clicks.
What the room takes away
- Why a rising cost per acquisition is a signal to build owned assets, and how to size that build without pausing paid.
- How one video earns distribution on YouTube, in Google results and inside AI answers, and why LLMs increasingly cite video.
- What a compounding content portfolio looks like after four quarters, and which numbers tell you it is working.
Who this is for
- Fintech founders and heads of growth who own the acquisition number.
- Product marketing leads at Series B and later fintechs.
- Fintech conference and meetup organisers, from Money20/20 style events to fintech weeks and community nights in Lisbon and across Europe.
- Accelerator and VC teams running portfolio marketing days.
- Bank innovation teams working alongside fintech partners.
Formats
Keynote of 30 to 45 minutes, workshop of 90 minutes with laptops open, panel seat, or a host-led fireside chat. Daniel is based in Lisbon and speaks in person across Portugal and the rest of Europe, and remotely worldwide on WET in winter and WEST in summer.
Proof
- $1M+ in client revenue influenced
- Across financial services clients, tracked from search and video to closed revenue.
- A software client: 19 videos, 310,000+ views
- A 54.57% click-through rate and $507,501 in modelled lifetime value from a 19-video evergreen library.
- Listed in four 2026 fintech marketing and SEO agency roundups
- Croton Content is named by Breaking B2B, DataAlly, Brighter Click and Mint Position.
Almost every client found Croton the same way I would find clients for them: a Google search, a ChatGPT answer, a YouTube video. So the first question on any call is “what were you searching when you found us?” The strategy I build is the one that just worked on you.
Past talks and appearances
- PodcastHow do you improve SEO?SuperOkay Podcast
- Aug 2025Craft data-driven content strategies in hours with DataForSEO MCP and ClaudeDataForSEO
- Mar 2026Named one of 33 global AI Search Top Voices for 2026Otterly.AI
Booking
Send the date, the city, the audience and the format you have in mind. Fees depend on format, audience and travel. Ask and you will get a straight answer within one business day.
More talks and formats sit on the speaking page, and the client-side version of this work is the fintech video marketing service.