Podcast guest
Invite Daniel Schoester on your podcast to talk about SEO, YouTube or AI search
Podcast guest Daniel Schoester runs Croton Content, a video-first agency for financial brands. He comes with numbers, named examples and opinions he will defend, which makes for a better episode than a tour of the basics.
Topics Daniel can cover
Pick one and go deep, or run two or three as segments.
How AI answers decide who a financial brand is
ChatGPT, Perplexity and Google AI build a picture of a firm from landing pages, directories, reviews and video. Daniel explains how to see what they currently think and how to change it.
Answer engine optimizationWhy a YouTube channel works like a content portfolio
Each evergreen video keeps returning views and leads for years, so the channel compounds instead of resetting every week. Daniel covers how to plan one for a regulated brand.
YouTube marketingGetting a video to rank in Google, not just YouTube
Video results sit inside ordinary Google searches, and the page a video lives on decides whether it appears there. Daniel breaks down the parts that matter: the question, the transcript and the page around it.
Video SEOThe packaging that decides whether a video gets watched
Title, thumbnail and the first 30 seconds do more for reach than anything in the edit. Daniel shows the versions that worked on finance topics and the ones that did not.
YouTube SEOBottom-of-funnel keywords the tools call zero volume
Search Console reports buyer-intent finance searches that research tools round down to nothing. Daniel explains how to find them and what to build for each one.
Content strategyRunning video production that compliance can plan around
Quarterly sprints give a compliance team a batch and a schedule instead of a surprise. Daniel covers what reviewers ask for and how to hand it over up front.
Content strategyQuestions hosts can ask
These are the questions prospects ask on sales calls, so the answers are already worked out.
How finance buyers search now
- Do people really use Google or ChatGPT to find a financial advisor?
- Which should a finance firm do first: SEO, YouTube, or AI search?
- What is the one thing a fintech marketer should stop doing this quarter?
Video and AI answers
- How does a video end up cited inside a ChatGPT or Perplexity answer?
- What makes a website invisible to AI search, and how do you check?
- What is the difference between YouTube management and what I already see in YouTube Analytics?
Production and compliance
- How much of the scripting does the advisor actually have to do?
- How do you get video and landing pages through compliance without losing months?
Daniel's own path
- Why did you move away from blogs toward video?
- What did the Forbes Advisor and MoneyWise years teach you about content that survives Google updates?
Who your audience will hear from
Video-first SEO and AI search strategist for financial brands.
Daniel Schoester is the founder and CEO of Croton Content, a video-first AEO, SEO, and GEO agency exclusively for financial brands. He started in finance media, where his content at a prominent Canadian mortgage website quadrupled monthly traffic to over one million views. He founded Croton Content in 2022 to build evergreen content assets for financial brands, and expanded into YouTube in 2024 after studying Google's shift toward video in search. Otterly.AI named him one of 33 global AI Search Top Voices for 2026. He is based in Lisbon, Portugal.
Sectors served: Financial advisors and RIAs, wealth managers, fintech, banking and lending, and investment management. Previous episode: SuperOkay Podcast, How do you improve SEO?.
Proof points
Numbers Daniel can talk through on air, with the working behind them.
- $1M+ in client revenue influenced
- Across financial services clients, tracked from search and video to closed revenue.
- 5M+ views across client content
- Evergreen videos and pages that keep earning views long after they publish.
- tiiny.host: 19 videos, 310,000+ views
- A 54.57% click-through rate and $507,501 in modelled lifetime value from a 19-video evergreen library.
- Quadrupled traffic in finance media
- Content at a prominent Canadian mortgage website took monthly traffic past one million views.
Almost every client found Croton the same way I would find clients for them: a Google search, a ChatGPT answer, a YouTube video. So the first question on any call is “what were you searching when you found us?” The strategy I build is the one that just worked on you.
What Daniel brings
- A 15-minute prep call so the episode is built around your audience, not a stock interview.
- Promo clips cut from the recording and posted to LinkedIn, X and Threads when the episode goes live.
- A written summary you can paste straight into your show notes, with the links mentioned on air.
- A tested audio setup: dedicated microphone, wired connection, treated room and a local backup recording.
- Remote from Lisbon, which covers European and Asian mornings and North American afternoons.