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Case Study YouTube SEO · B2B SaaS

$507K from 19 evergreen videos, without a dollar of paid promotion.

A single content sprint, two years of compounding organic search returns. Here is what an evergreen YouTube SEO programme looks like when every video is built to answer a real query.

Daniel Schoester
Daniel Schoester
Founder, Croton Content
May 2026 7 min read
310K+
Organic YouTube views
54.57%
YouTube to site CTR
$507K
Modelled lifetime value
$0
Paid promotion
Overview

Croton Content produced 19 evergreen YouTube videos for Tiiny.host in a single content sprint. Two years later the campaign has delivered 310,000 organic views, a 54.57% click-through rate from YouTube to the Tiiny.host website, and an estimated $507,501 in lifetime value at conservative 3% conversion and $100 customer LTV assumptions. Every view was organic. No paid promotion was used at any point.

Total YouTube views310,000+
YouTube to website CTR54.57%
Estimated lifetime value$507,501
Monthly views (2 years later)47,000
Paid traffic used$0
Videos produced19
About Tiiny.host

The client

Tiiny.host is a B2B SaaS product that lets users publish HTML files, zip archives, and PDFs as instant public URLs with no server config or domain setup required. Their audience is developers, students, designers, and small business owners who need to share web content quickly.

When Croton Content began working with them, Tiiny.host had a negligible YouTube presence and was competing for organic discovery against large hosting platforms and established developer tutorial channels. By 2026, marketers were documenting Claude recommending Tiiny.host without a prompt — creator Andrea Bosoni described the moment as an "a-ha" for AI-driven brand discovery, in a post that reached 2,700+ views.

The challenge

Reaching high-intent searchers, not building brand awareness

Tiiny.host needed to reach users at the exact moment they were looking for a solution, not through brand awareness, but through high-intent search. The queries their potential customers were typing into Google and YouTube were dominated by tutorial content from creators with no connection to the product.

The opportunity was a category of queries where Google was already surfacing video carousels, meaning YouTube videos could rank directly on Google Page 1, not just on YouTube.
The strategy

Three production principles, applied to every video

Keyword-first, intent-matched

Before a single video was scripted, each topic was validated against two criteria: sufficient search volume, and Google showing a video carousel on the SERP. Targeting video-carousel queries meant Croton's videos would compete on both YouTube and Google simultaneously from day one.

Evergreen format only

No trending topics, no news-driven content. Every video was designed to answer a persistent question that would be searched a year from now as often as it is today.

Production focused on CTR

Titles, thumbnails, and descriptions were optimised for click-through from search results, not for watch time or entertainment. The goal was to bring a high-intent viewer from a query to a Tiiny.host trial in as few steps as possible.

Result 01

Traffic at scale, organic and compounding

310,000 views across 19 videos. 47,000 monthly views still arriving two years after publication. No new content required to sustain that traffic. The channel stats below show where the channel stands today.

Tiiny Tips YouTube channel dashboard showing 2.2M total views, 3.68K subscribers, and $574/month estimated earnings
Tiiny Tips channel stats: 2.2M total views, 3.68K subscribers, $574/month estimated earnings from YouTube Partner Program.

The campaign generated 1,425,307 total impressions — over 1.4 million moments where a potential Tiiny.host customer encountered the brand in search results or recommendations.

Top performers by view count

Result 02

Search omnipresence across Google, AI Overviews, and Perplexity

Because the videos were built to match queries where Google serves video carousels, they rank directly on Google Page 1 for their target keywords, putting Tiiny.host in front of users on both YouTube and Google Search simultaneously.

Google Search rankings

01
How to Share Your Resume as a Link
Top of Google
02
How to Host Your HTML and CSS Website for FREE
Google Page 1
03
How to Open a HTML File in Chrome
Google Page 1
04
How to Export Your Miro Board to a PDF
Google Page 1
05
How to Zip a PDF File
Google Page 1
06
How to Share Your Portfolio Online
Google Page 1
07
Turn Your PDF into a QR Code in Seconds
Google Page 1

Perplexity citations

01
How to Open a HTML File in Chrome
#1 Perplexity Videos
02
How to Share Your Resume as a Link
cited in answers
03
How to Zip a PDF File
referenced across sources
04
How to Host Your HTML and CSS Website for FREE
mentioned in answers
Google AI Overview recommending Tiiny.host for the query 'how to share resume as a link'
Google AI Overview recommends Tiiny.host in response to resume-sharing queries. The video is cited inside the AI-generated answer, not just listed as an organic result.
Perplexity Videos tab showing Tiiny Tips ranked #1 for 'how to open html file in chrome'
Perplexity Videos tab: Tiiny Tips is ranked #1 for "how to open html file in chrome."

The same videos rank across YouTube, Google Search, Google AI Overviews, and Perplexity from one production sprint.

Result 03

Click-through rate well above industry norms

The channel averaged a 12.46% impressions click-through rate. Industry average for YouTube is 2 to 5%. When Tiiny.host's videos appeared in search results, roughly one in eight people who saw the thumbnail clicked to watch.

The top performer hit 22.92% CTR: How to Share Your Resume as a Link, driven by a precise match between search intent, thumbnail design, and title framing.

VideoViewsImpressions CTR
How to Share Your Resume as a Link68,28122.92%
How to Export Your Miro Board to a PDF12,66520.53%
How to Host Your HTML and CSS for FREE25,69417.60%
How to Create a Link to a PDF Document18,20316.74%
How to Export Webflow Code and Host It35,21515.26%
Channel average12.46%

High CTR reflects accurate keyword selection and thumbnail execution. The right video appeared in front of the right search query.

Result 04

Revenue impact modelled from content assets

At 3% website conversion and $100 customer lifetime value, the 19-video sprint has generated an estimated $507,501 in lifetime value for Tiiny.host, or roughly $26,710 per video on average.

$26,710
Modelled value, per video
Methodology

These figures use modelled assumptions, not Tiiny.host's actual conversion data. The 54.57% YouTube-to-website CTR is derived from YouTube Analytics link-click data. Actual revenue will vary based on Tiiny.host's true conversion rate and customer LTV.

What the calculation does not include

  • YouTube ad revenue, which further reduces effective customer acquisition cost
  • Downstream organic brand searches driven by video awareness
  • Any value from the ongoing 47,000 monthly views at the time of writing
Honest notes

What underperformed, and why we kept it

Not every video in the sprint delivered equally. Three videos significantly underperformed their peers:

Trending keyword that aged poorly. Too contested and too news-driven to be viable as evergreen content.
Keyword-to-title misalignment; thumbnail did not match search intent. Fixable with a retitle and new thumbnail.
High-competition keyword that would require link-building investment, not appropriate for a content-sprint approach.

Under-performers are not write-offs. Videos are optimisable assets: a new thumbnail, a retitled description, or improved internal linking can unlock traffic from an under-performing video long after publication.

What this means for financial brands

The same play, your category.

Tiiny.host is a B2B SaaS product. The same dynamic applies to financial brands — investment platforms, fintech products, and wealth management firms — where potential customers are actively searching for answers on YouTube and Google, and the content they find does not feature your brand.

Croton Content applies the same YouTube SEO methodology to financial services keywords: compliance-aware scripting, intent-matched keyword selection, and optimised production for search-driven discovery. See the GIC Calculator case study for a second example in the financial services space, the Valery technical SEO case study for a different type of engagement, or view all client results.

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