Speaking
AI search speaker for financial services events
Daniel Schoester is an AI search speaker for banks, fintechs and wealth managers, and the founder of Croton Content. He books as an answer engine optimization speaker, as a generative engine optimization speaker, and as an AI search keynote speaker for conferences and internal marketing off-sites. Both talks explain the same thing: how ChatGPT, Perplexity and Google AI decide what to say about a financial brand, and what a regulated firm changes to alter that answer.
What Daniel speaks about at finance and AI search events
Two talks, written for finance marketing teams and for AI search and SEO conference programmes. Both are built on client work, and the examples are swapped to match the room.
AI search is a consensus mechanism
An AI answer about a bank or a fintech is assembled from what the model can read: landing pages, directory listings, review sites, third-party roundups and video. No single page decides the answer. The consensus across those sources does, which is why entity shaping matters more than any one rewrite.
The talk also covers the failure that costs the most and shows up the least. A client-side rendered site looks fine in a browser and returns an empty shell to the crawlers the models use.
What the room takes away
- How to read what ChatGPT, Perplexity and Google AI currently say about your firm, and where each claim came from
- How to check whether your site renders for a crawler, and what to fix first when it does not
- Why LLM visibility often moves in weeks while a Google ranking takes months, and how to plan a quarter around that gap
Who this is for
- Heads of digital and heads of growth at banks and fintechs
- Marketing leads at wealth managers and RIAs
- Organisers of AI search, AEO and SEO conferences
- Fintech marketing communities and meetups
- Internal marketing off-sites and team days at financial firms
Formats
Keynote runs 30 to 45 minutes, workshop 90 minutes with laptops open, and Daniel also takes panels and fireside chats.
He speaks in person across Europe from Lisbon, and remotely worldwide from a wired connection. Say which format you want and the abstract is written for your audience.
Proof
Three reasons an organiser can put this talk on a main stage without checking it first.
- Otterly.AI AI Search Top Voice 2026
- Daniel was named one of 33 AI Search Top Voices globally in March 2026.
- Cited by the engines he speaks about
- Croton's guides are already cited by Perplexity when people ask about AI search for financial services.
- Built on client work, not commentary
- The method comes from financial services clients, where search and video work has influenced more than a million dollars in revenue.
Almost every client found Croton the same way I would find clients for them: a Google search, a ChatGPT answer, a YouTube video. So the first question on any call is “what were you searching when you found us?” The strategy I build is the one that just worked on you.
Past talks and appearances
The complete list, with nothing added to pad it out.
- PodcastHow do you improve SEO?SuperOkay Podcast
- Aug 2025Craft data-driven content strategies in hours with DataForSEO MCP and ClaudeDataForSEO
- Mar 2026Named one of 33 global AI Search Top Voices for 2026Otterly.AI
Booking
Fees depend on format, audience and travel. Ask and you will get a straight answer within one business day.
See the full speaking page at speaking for the other talks, or read how the sprint runs as an answer engine optimization service for financial brands.