Author

Daniel Schoester

Video-first SEO and AI search strategist for financial brands.

Otterly.AI AI Search Top Voice 2026

Financial publishers with his byline: 8
Client revenue influenced: $1M+
Views across client content: 5M+
Founded Croton Content: 2022

About Daniel Schoester

Daniel Schoester is the founder and CEO of Croton Content, a video-first AEO, SEO, and GEO agency exclusively for financial brands.

He holds an Honours Bachelor of Business Administration in finance and began his career writing for financial publishers, with bylines at Forbes Advisor, The Average Joe, Hardbacon, MoneyWise, money.ca, Loans Canada, WealthRocket and Canadian Mortgage Trends. His content at a prominent Canadian mortgage website quadrupled monthly traffic to over one million views.

He founded Croton Content in 2022 to build evergreen content assets for financial brands, then expanded into YouTube in 2024 after studying Google's shift toward video in search. His client work has influenced more than $1M in revenue and drawn over 5M views. In March 2026, Otterly.AI named him one of 33 global AI Search Top Voices.

Canadian by nationality, he lives in Lisbon, Portugal, speaks in person across Europe and works remotely worldwide.

Experience

Education
Honours BBA in finance
Trained in finance before moving into search, which is why the work starts from the numbers.
Finance media
Quadrupled traffic at a Canadian mortgage website
His content took monthly traffic past one million views.
Bylines
Wrote for 8 financial publishers
Including Forbes Advisor, MoneyWise, money.ca and Hardbacon.
2022
Founded Croton Content
An agency that builds evergreen content assets for financial brands.
2024
Expanded into YouTube
After studying Google's shift toward video in search results.
Mar 2026
Named an AI Search Top Voice
One of 33 people worldwide recognised by Otterly.AI.