Compliance · Roles
Registered Principal
Also known as: General Securities Principal, Series 24
A registered principal is a FINRA-licensed supervisor, typically Series 24, authorized to approve retail communications before they go public. It's the person Rule 2210 requires to sign off on retail communications before first use. The registration category and what a given principal can approve both depend on which license they hold.
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Approval sign-off record
A registered principal is the licensed supervisor whose name goes on the approval record before a retail communication goes live under Rule 2210. Which principal license qualifies someone to approve marketing content depends on what the content covers.
| Principal type | Exam | What they're qualified to approve |
|---|---|---|
| General Securities Principal | Series 24 | Retail communications, correspondence, and general firm marketing |
| General Securities Sales Supervisor | Series 9/10 (SIE and Series 7 are corequisites) | Sales activities and, per FINRA staff guidance, retail communications about general securities products. Cannot supervise underwriting, market making, custody or financial responsibility functions |
| Investment Company and Variable Contracts Products Principal | Series 26 (SIE plus Series 6 or Series 7 as corequisites) | Communications about mutual funds, variable annuities and variable life insurance. Does not cover products outside the Investment Company Act, so FINRA staff say a Series 26 alone cannot approve a business development company communication |
| Research Principal | Series 24 plus either Research Analyst registration (Series 86/87) or Supervisory Analyst registration (Series 16) | Research reports under Rule 2241 |
| Registered Options Principal | Series 4 | Communications involving options strategies or recommendations |
| Investment Banking Principal | Series 79 plus principal exam | Communications tied to investment banking services |
Requirements
| Requirement | Detail |
|---|---|
| Who must register as a principal | Anyone actively engaged in managing, supervising, or training people who conduct the firm's investment banking or securities business |
| Eligibility to sit for Series 24 | Association with a FINRA member firm, plus General Securities Representative registration (SIE and Series 7) before or concurrent with the principal registration |
| Approval timing | Before the earlier of a retail communication's first use or its filing with FINRA |
| Record of approval | Retained under SEA Rule 17a-4, same retention period as the communication itself |
What this means for your marketing
Confirm the specific license before routing content to a reviewer. A General Securities Principal can sign off on standard retail marketing, but a piece touching options strategies or house research needs a reviewer with the matching principal registration, not just any Series 24 holder.
At an independent broker-dealer, the approver is often not a Series 24. Firms serving advisors commonly route marketing approval through a Series 9/10 sales supervisor or a Series 26 principal. Rule 2210(b)(1)(A) only asks for an appropriately qualified registered principal, and FINRA staff read that as scope-matching: the registration has to cover the product the communication discusses. A fund-focused video is inside a Series 26 holder's scope; a piece about a non-1940 Act product is not.
One name on the approval record isn't optional. Every retail communication needs an identifiable registered principal attached to its approval, dated before the content went live. A content calendar that can't produce that name and date on request has a gap, not a formality issue.
Principal approval doesn't transfer between content types. Approving a blog post doesn't extend to the video cut from the same script. Each retail communication needs its own sign-off, even when the underlying material is identical.
Publishing before a named principal signs off is the gap Rule 2210 exists to close.
Content involving options recommendations needs a reviewer holding the matching principal registration, not a general securities principal alone.
Each communication format needs its own approval record under the rule.
Common questions
Primary sources
- FINRA Rule 1220, Registration Categoriesprincipal registration categories and functions
- Series 24, General Securities Principal Examexam and eligibility requirements
- FINRA Rule 2210, Communications with the Publicprincipal approval requirement
Related terms
Daniel Schoester
Founder & CEO
Daniel Schoester is the founder and CEO of Croton Content, a video-first AEO, SEO, and GEO agency exclusively for financial brands.
He holds an Honours Bachelor of Business Administration in finance and began his career writing for financial publishers, with bylines at Forbes Advisor, The Average Joe, Hardbacon, MoneyWise, money.ca, Loans Canada, WealthRocket and Canadian Mortgage Trends. His content at a prominent Canadian mortgage website quadrupled monthly traffic to over one million views.
He founded Croton Content in 2022 to build evergreen content assets for financial brands, then expanded into YouTube in 2024 after studying Google's shift toward video in search. His client work has influenced more than $1M in revenue and drawn over 5M views. In March 2026, Otterly.AI named him one of 33 global AI Search Top Voices.
Canadian by nationality, he lives in Lisbon, Portugal, speaks in person across Europe and works remotely worldwide.
Educational information only. This is not legal or compliance advice. Confirm current requirements with your compliance officer and the primary sources above.
Last reviewed: 10 September 2026 · Reviewed against FINRA Rules 1220 and 2210, the exam pages and the Advertising Regulation FAQs.